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I get it, you want to become a content creator. I mean, you’ve watched creators blow up on TikTok, seen skit-makers turn into celebrities, and watched people make money just by talking to their phone camera.
Becoming a Nigerian content creator - Starter guide for Gen Z
Welcome to the content economy - a new goldmine that doesn’t need permission from any gatekeeper. Just vibes, value, and consistency.
But we'll, it’s not as easy as it looks. There's so much work that goes on behind the scenes before anybody makes it big in content creation.
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Whether you’re dreaming of going viral, building a brand, or just trying to express yourself, here’s your ultimate starter guide to becoming a content creator in Nigeria (Gen Z edition).
Identify Your Niche
The first step to becoming successful as a content creator in Nigeria, or anywhere else is to identify your niche. This involves focusing on a specific topic or area. To identify your niche, start by exploring your passion and personal interests. Ask yourself what topic you are most excited about and how well you understand the topic. Finding a niche is an ongoing process. It may take a lot of time and experimentation. Don't get tired on the way. You'll soon find the perfect niche for you.
Your Phone Is Enough (For Now)
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Don’t wait for a ring light, tripod, or a fancy mic. That iPhone 7 or Android phone can do magic for now - at least until you find your footing. So don't delay any further. Simply clean your camera lens, use natural light, and start filming. Most viral content are unplanned and weren't shot in a studio. Just pull out your camera and do your thing.
Know Your Platforms
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There are so many social media platforms out there, and each platform has its vibe. So it makes sense to have where want to conquer in mind before going in. Remember, your choice platform will determine how you approach your content creation journey.
TikTok: Fast-paced, trend-driven, and perfect for creative chaos.
Instagram: Great for aesthetics, reels, and building a personal brand.
YouTube: Long-form, storytelling, vlogs, tutorials.
X (Twitter): Hot takes, viral moments, banter - if your words are sharp.
Threads & Snapchat: Emerging vibes - depends on your crowd.
Engage Like a Human, Not a Robot
Reply to comments. Repost fan reactions. Thank your followers. Go live. People follow people, not content machines. So do everything possible to make your audience build a connection, and of course, trust in your brand.
Learn Basic Editing
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Good editing takes your content from “meh” to memorable. There are many editing apps and software out there. Most of them are easy to learn. Just go on YouTube and search for tutorials that can help you master them. Whatever the case, keep your videos short and exciting to make people fall in love with them.
Monetisation Is Real - But Be Patient
Yes, Nigerian creators are cashing out - through brand deals, affiliate marketing, digital products, YouTube ads, and sponsored posts. But the money comes after the consistency. Build the audience first, then the bag.
You see? Being a content creator is not all that difficult. But of course, you must work. Tell us when you want to start and I may give you a follow.