Guinness Nigeria in bid to support the FG's policy on diversification is targeting a 50% - 70% increase on local material sourcing.
Olayinka said that the company is looking inwards to source raw materials on all its brands, and that signing Reminisce reflects the company’s determination to keep its promise of supporting the local content policy.
Reminisce is the brand ambassador for one of Guinness Nigeria’s product, Orijin Bitters.
Guinness Nigeria Plc is a subsidiary of Diageo Plc, United Kingdom. Guinness Nigeria produces ranges of products from alcoholic beverages to nonalcoholic beverages.