2027 election campaigns begin today as Tinubu, Obi and Atiku battle for Nigerians' votes

• President Bola Tinubu officially began his re-election campaign ahead of the January 16, 2027 presidential election.

• The economy, inflation, cost of living and insecurity are expected to dominate the campaigns.

• Peter Obi and Atiku Abubakar are challenging Tinubu, arguing Nigerians are worse off after years of APC rule.

• Analysts say Tinubu's reforms impressed investors, but many Nigerians are still waiting to feel the benefits in their daily lives.

Campaigns for Nigeria's 2027 presidential election officially kicked off on Wednesday, and if there's one issue likely to dominate every rally, TV interview and campaign promise, it's the economy.

For many Nigerians, this election isn't just about political parties anymore. It's about whether life has actually improved or become even harder.

President Bola Ahmed Tinubu is seeking a second term after almost four years in office. He will once again face familiar rivals; former Vice President Atiku Abubakar and Labour Party's Peter Obi, in what is shaping up to be a repeat of the 2023 presidential race.

This time, however, voters are coming into the election with fresh memories of rising food prices, transport costs, insecurity and one of the toughest cost-of-living crises the country has seen in years.

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Since taking office in 2023, Tinubu has pushed through major economic reforms that many previous governments avoided.

His administration removed Nigeria's long-running fuel subsidy and allowed the naira to trade more freely. Economists and international investors largely welcomed the moves, saying they were necessary to fix long-standing problems in Africa's biggest economy.

The government argues that the reforms have improved public finances, boosted investor confidence and restored credibility to economic management.

Inflation, which climbed above 34% earlier in the year, has also slowed to 15.4% in July.

But while those economic indicators may be improving, many Nigerians say they are yet to feel any relief in their everyday lives.

Across markets and communities, many voters say the election will be decided by what they can afford to buy and whether they feel safe.

"The most important issues for me are the economy and cost of living," said civil servant Afolayan Abdullahi, 42, who said he intended to vote for Tinubu.

At Abuja's Garki Market, butcher Abdullahi Sani described how rising costs have affected his business.

"Five years ago, I used to sell six goats a day. Now I struggle to sell two, sometimes just one," he said. "It is difficult to make a profit and feed my family."

Street vendor Becky Alegbe also said insecurity and transport costs may even stop her from voting.

"Nigeria is not safe; terrorists, kidnappers, bandits everywhere," she said.

The 28-year-old, who is registered to vote in Edo State, said travelling home has become too expensive and risky.

"For me to take the risk to travel… I will not take that."

Peter Obi and Atiku Abubakar have built much of their campaigns around widespread dissatisfaction with the APC government.

Their argument is simple: after more than a decade of APC leadership, many Nigerians believe the country has become poorer, more indebted and less secure.

Political risk analyst Cheta Nwanze believes public opinion currently favours that narrative.

"Our voter tracker shows nearly 80% of Nigerians say the country is headed in the wrong direction with 45% citing economic hardship and insecurity as their top concern."

Despite that, analysts say the opposition still faces a major problem.

The anti-Tinubu vote remains divided, a situation that worked in the president's favour during the 2023 election and could do so again if opposition parties fail to unite behind a single candidate.

Beyond the economy, insecurity continues to worry millions of Nigerians.

The country is still battling attacks by jihadist groups in the North-East, armed bandits across the North-West and North-Central, kidnappers demanding ransom and separatist violence in parts of the South-East.

Human rights groups say thousands of people have been killed since Tinubu assumed office, while school kidnappings and attacks on farming communities continue to affect daily life.

According to Auwal Musa Rafsanjani of CISLAC/Transparency International Nigeria, the election is bigger than politics.

"For ordinary Nigerians, this election is fundamentally about survival, security ... whether families can afford food, whether farmers can safely return to their farms."

READ ALSO: Why Adeleke defeated APC again despite its highest-ever votes in Osun

Tinubu's All Progressives Congress (APC) still enters the race with significant political advantages.

The party controls the National Assembly and governs 31 of Nigeria's 36 states, giving it one of the strongest political structures in the country.

However, analysts believe the biggest question voters will ask before casting their ballots is straightforward:

Has life become better?

With campaigns now officially underway, candidates have five months to convince Nigerians they have the answers to the country's biggest challenges.

Whether voters reward Tinubu for difficult reforms or decide it's time for a different direction will become clear when Nigerians head to the polls on January 16, 2027.