Red Carpet Rush Hour!

This has gone on for too long and it seem like there is nothing anyone can do about it. Most times, organizers force people out of the red carpet or even switch off the lights as a strong message to those still on it.

We then ask ourselves; didn’t the invitation cards carry the time for the red carpet and the event proper? Are celebrities not aware of the existence of the red carpet or its importance to them? Don’t they have to use the red carpet to discuss to the media and fans about their projects, endorsements, brands and fashion? The questions are too many. Yet they are presumed to stay at home or their hotel rooms till when the event itself is about to begin before they show up, rushing in like they are participating in a race.

Recently, some show up with just too many body guards who look at media men like terrorists. Haba! Na who want kill you? We just want to talk to you and help publicize your brands.

Hollywood stars on the other hand do respect the red carpet time because they believe that “the red carpet tells the event and its lucrative for business”. As a matter of fact that’s how we get to know about their projects, scandals, endorsement deals, fashion desires, see engagement rings and the latest hottest celebrity hookups. All these make a Hollywood red carpet interesting and anticipated.

Reality star, Kim Kardashian is sometimes paid millions of dollars just appearing on a red carpet for an event or chatting about the event to the media. Maybe because our stars hardly get endorsed, that’s why they don’t see the importance of this. But instead of visiting the commercial department of a media house and pay huge amount of Naira for publicity, why don’t you talk about that same thing to the same media house on the red carpet for free!

At least we would expect a Wizkid, Tiwa Savage, Davido etc to appear early enough and tell us why we need to drink more Pepsi or use MTN network!

Why can’t our stars emulate their colleagues in Hollywood by not falling madly in love with the “African Time” but begin to open their eyes and beings to the importance of “The Redcarpet Moment?”