Music Meets Sports: Ice Prince Appointed 'Rhythm 'N' Play Brand Ambassador

14:20 - 16 October 2013

Chocolate City artiste, Ice Prince Zamani is about to lend his voice to grassroots sports as he has just been appointed the ambassador of Rhythm 'N' Play by the Nigeria Academicals Sports Committee (NASCOM). The Rhythm 'N' Play brand has been designed as a flagship campaign by NASCOM to drive and revolutionise grassroots sports in Nigeria.

According to the official announcement on the Chocolate City website, Rhythm 'N' Play is an exciting, youth-friendly campaign aimed at enhancing youth participation in sporting activities and competition. The project will therefore use entertainment, new media and other elements of pop culture to amplify and realise its objectives.

Enter Ice Prince - as brand ambassador, he will be expected to create awareness for the project through new and traditional media. The campaign will be launched by President Goodluck Jonathan in Abuja come April, 2013 and later on in London, United Kingdom.

Congrats on your new appointment Ice Prince!