Instagram Reels and TikTok videos are the ultimate content tools for fashion influencers

With Instagram Reels and amazing transition on TikTok, fashion influencers and content creators quickly dazzle their followers with quick transitions in different outfits and a catchy tune playing in the background.

A lot more Nigerians are using the internet and social media which makes it an effective marketing tool.

According to Digital Reportal, there are 104.4 million internet users in Nigeria as of 2021. 33 million people use social media and 15.8% of the total population are on social media.

Statista reports 93% of Nigerians with an internet connection have and use Whatsapp, while Facebook follows closely with 86.2% , YouTube users are 81.6 %, Instagram with 73.1% and TikTok is still at 31 %.

Most times, influencers bring videos from TikTok to Instagram. TikTok features a 30 seconds to three minutes video of people either explaining a concept or editing their videos with transitions.

Instagram Reels are another interesting concept, short 60 seconds videos with a catchy tune that keeps viewers spellbound.

Undoubtedly, TikTok has increased virality because of its trends. When a particular trend starts for example, ‘Touch it' or 'I hope I don't fall' trend. Other people join and it becomes viral. 

"It’s the easiest platform algorithm for users to train to feed them content they love. It’s highly accurate at targeting and connecting micro-cultures with content users crave,"

"For creators, barriers to entry are low and they can gain followers more quickly than on any other platform."Forbes posits reasons for TikTok's virality.

This has changed the game of influencing for the better because these videos are able to grab our attention and we look at them repeatedly.

Influencers need to think too much about how to garner attention. These short but interesting videos, trends and challenges on TikTok and Instagram Reels are enough to engage their followers and increase their likes, reposts and engagements.