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The reports reveal that the nationwide contest had been cancelled after the victim, Fedy Jayadi, 45, had choked to death on his third chicken wing.

Mr Jayadi had reportedly been rushed to the hospital after he had begun to choke on his third wing, but had later collapsed with the paramedics pronouncing him dead.

The 'Eat or Treat' contest had reportedly offered the sum of $1 billion rupiah (£5,263) as the prize for winning the contest

Mr Jayadi had reportedly reached the elimination round before the unfortunate incident had occurred, leading to the cancellation of the entire competition which had run across 239 KFC outlets across Java and Bali.

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May his soul rest in peace.