Alicia Keys Is The New Global Creative Director For Blackberry

14:08 - 16 October 2013

<strong>Alicia Keys</strong> has made what might probably be the biggest and most unlikely career jump for a musician. From being a fine musician to being the creative director from the popular Blackberry device. The mother of one was unveiled today at New York as the creative director alongside the new blackberry 10 device by the CEO of Blackberry, <strong>Thorsten Heins</strong>.

In his words, «She believes in the product and technology,we are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business» .

Miss Keys was also very excited, saying that she cannot wait to bridge the gap between the work phone and the play phone. Is this the beginning of a much needed turn around for blackberry???