L'Oreal Paris launches pink campaign with John Legend serenading the brand's leading ladies, unveils limited collection exclusively for ambassadors...
L'Oreal Paris unveils ambassadors including John Legend, Blake Lively, Doutzen Kroes, Eva Longoria, Fan Bingbing, Julianne Moore, Leïla Bekhti, Karlie Kloss and Naomi Watts for a brand new campaign celebrating pink.
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The campaign was launched to celebrate the cosmetic brand’s 'Color Riche' line with the women sporting pink shades of lipstick to go with their stunning pink dresses with glamorous hair looking all sorts of gorgeous.
The cosmetics brand chose their ambassadors who include top models, actresses and more for the new campaign who all wore pink outfits- except for Legend who looked dapper in black.
The new 'La Vie En Rose' lipstick collection comes in five shades each inspired by the skin tones of some of its campaign stars, crafted after Blake Lively, Eva Longoria, Liya Kebede, Naomi Watts and Helen Mirren.
The collection which hits UK stores on October 1st 2015 includes five shades of pink.
The campaign video for the launch sees a bevy of its other big names - including Karlie Kloss and Jane Fonda - join John Legend for a piano rendition of Edith Piaf's French 1940s classic, La Vie En Rose.
Watch it below.