Travellers prefer to complain than get a refund - Study finds

Between erratic flight schedules and less than stellar flight services, the average traveller is all too familiar with the frustrations and complaints that can come with air travel.

But it would appear that rather than seek an active solution, travellers would much rather complain online to the world, this is according to a study by American software company, MarkMonitor.

About  3,257 consumers in eight countries including the US, UK, Germany, France, Italy, Denmark, Spain and the Netherlands  participated in the survey about booking travel online.

According to the survey, 42% of respondents said that when a vacation didn't turn out as promised, their very first response is to post a negative review.

Another 35% said their first response is to complain to a licensing body, like the United States Department of Transportation or the European Union.

Meanwhile, 40% of respondents said they would try to get a refund first.

While complaining online about a recent booking experience is unlikely to get a traveler much more than (possible) catharsis, it will likely help other travelers as travel technology company, Tnooz revealed that 47% of respondents said they check online reviews before booking travel.

Though the survey was limited to countries in Europe and the US, Nigerians are also known to call out erring institutions on social media.