#TIP: Choose the most relevant and effective platforms specific to your business and in doing this here are some factors to consider;

Determine Your Goals:

This has to do with setting specific goals you want to achieve from investing in social media; possible goals for your social media program could be: increasing conversions, driving website traffic, brand awareness, product showcasing, growing direct engagement with your audience, e.t.c.

Your Target Demographic

Identifying your target demographic and discovering where they spend the most time online is key to selecting the right social media channels for your brand. Social media activity varies by age, profession, geographic location, and more, so do your research.

Another major factor in social channel selection is whether your company is in the B2B or B2C business. A study revealed that 87% of B2B marketers use social media with top website traffic coming from:

While another study shares the top three channels for B2C marketing:

Niche players such as Pinterest, Instagram, and Google+ also play a significant role in marketing to a specific audience.

As the saying goes, “A man who stops advertising to save money is like a man who stops a clock to save time”, nevertheless you should spend your social media allocation effectively by choosing only channels that your goals can be easily achieved on.

It is ideal for a business to be at least on the three top channels that align with its strategy and while you might be of the notion that this might consume time and funds, RDM offers advanced social media management at very affordable rates making outsourcing viable.

The next thing to do is to measure your social media efforts to ensure you are achieving your set goals and evaluate how to improve your brand’s relevance to your audience. These are the top 5 social media metrics that your business should be tracking:

Still in a dilemma about what social media channels to choose? Talk to the experts here: http://bit.ly/1QxTwzg

Written by Seyi Adeneye

This is a feature by RDM