These statistics are for Facebook only which excludes Twitter, Instagram, Snap Chat and other social media channels people use on a daily basis. Therefore, it’s safe to conclude that tons of conversations are continually on going on social media every minute.

As a brand trying to build reasonable conversations online with your fans, you a competing not only against your direct competitors in the industry, but also against the billions of users all talking at the same time.

Social media users generally log in to their social media accounts to connect with family and friends and also to play catch up on the things they have missed in the lives of people they know and care about.

How can brands cut through the clutters and encourage users to pay more attention to what they have to say?

1. Add Value:

Social media is not a one-way talk show but should be two-way conversations. To build a good reputation on social media and make users believe in your brand, be ready to add value, for free!

Social media is not just a platform to sell, brands should be willing to give out useful information to users either around their brand, product usage, or other beneficial content. Everyone loves freebies, be willing to invest in people.

2. Social Listening:

Brands need to listen actively on social media. Pay attention! What is being said? Who is taking? Where are they talking? What is being said about you and your competition?

Brands should be able to keep tabs on conversations about their brand, competitors and industry in general. This will help the brands stay relevant and ahead of competition.

3. Engagement:

Brands shouldn’t be all out to sell on social media. It is understandable that lead generation and sales is crucial to business survival, however, engagement is very important in helping potential customers through the buyer’s journey till they eventually convert. Join trending (relevant) conversations online to keep your users engaged and have a voice.

4. Respond quickly:

Brands should not keep churning out content daily on social media. Listen and respond fast and accordingly to customer enquiries, complaints, and other messages from fans. This helps build a cordial relationship with the customers.

5. Encourage Feedback:

Every feedback is welcome be it positive or negative. Brands are generally scared of customer feedback online because they could be negative and detrimental to the brand’s image.

However, feedbacks from customers help brands discover what the customers really want or need and also gives insight into how to meet these needs. Encourage your fans to give feedback as often as possible.

6. Giveaways:

Most users that follow brands on social media follow them majorly to seize coupon opportunities. Brands that give out goodie bags often tend to have high following and very active users on social media.

7. Be Human:

Brands like to be perceived as very professional online, but people connect better with brands that respond to them like human beings and not robots. Try as much as possible to add as much human elements to your brand.

Contact us at RDM today for your digital solutions.

Written by Dayo Ajayi.

This is a feature by RDM.