Its usefulness to startups

Becoming seen and accepting as a brand can be rather challenging in today’s fast growing capitalist world.

For startups as well as established companies to remain relevant and profitable they must adopt online solutions that will help them soar in today’s business world.

Relying completely on the conventional advertising can eventually cripple the base of a company while others currently taking advantage of the online advantage will remain on the cutting edge.

Which brings me to the particular online product that start-ups must make use of to get ahead of completion and stay relevant in their chosen business.

Search Engine Optimisation

We cannot over-emphasize the importance of this online marketing tool especially for startups but below are some of the few advantages of using SEO as a campaign tool.

1. The Results are Low Cost (In Comparison to Adwords and PPC)

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving.

With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic.

2. Definite Increase in Traffic

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate.

Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

3. Higher Brand Credibility, People Trust Google

People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website.

If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.

4. Better ROI (Return on Investment) Than Normal Ads

When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.

5. Your Competitors Are Doing It

SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it.

If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the Google rankings.

For Digital Marketing solutions, contact RDM today.

Written by Efosa Aimuwu.

This is a feature by RDM.