What every organisation need to know about content marketing

You’ve probably heard ‘Content Marketing’ time and time again and have the feeling you should know what it means and how it fits into your overall marketing strategy, but you don’t exactly do. Well, this is for you.

According to the Content Marketing Institute, "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action".

The key words here are Valuable, Relevant and Consistent.

So what valuable information can you send across to your audience? What’s relevant to them? How consistent are you? Ads are skipped, Pop up banners are blocked, people turn a blind eye to traditional adverts so how do you gain and retain your customer’s attention? By providing valuable information. Yes, by adding value.

Do you run a supermarket? Do you just shove your products in the faces of your audience? Oh please! Why choose such boring and often unproductive approach when you can write interesting posts about the best time or month to shop, tell your audience about shoppers’ experiences with the various products, tips for people that do not like to spend time at the supermarket. You can even tell a story of how a couple found love at your supermarket and how conducive the atmosphere is for love … and still revolve it around your brand’s offerings in a subtle manner.

If the coin were flipped and you were the consumer, which will you pay more attention to?

All these being said, we understand the daily pressures of running a business, trying to constantly stay on top of your game and dealing with the technicalities of your business. This is why RDM has got your back and will take this pressure off you. We curate original content, specifically tailored to your audience and we ensure content is Valuable, Relevant and Consistent. We are masters at this!

Ooh and lots of people access content through their phones so your best bet is to focus on mobile-friendly content. Don’t know how to go about that? Get in touch!

Written by Folu Olumideko

This is a feature by RDM