So why do we do this in the online world? Why do we ignore comments about our brand or at best ‘like’ posts that are asking pertinent questions? Why do we ignore messages that complain about our products or services online?

You spend a lot of time building your reputation offline - you work hard, treat others well, follow through on duties and show up on time. Now it's time to apply that same discipline to your online presence. Do not pretend people are not talking!

Dan Virgillito takes us through seven Online Reputation Management commandments;

Written by Folu Olumideko.

This is a feature by RDM.