Real Madrid Secures “Most Important Agreement in Football History”

Following yesterday's renewal of their partnership with main sponsor Emirates, Real Madrid today announced an extension of their agreement with kit supplier adidas.

The new deal between the two giants is set for another eight years, running until the summer of 2034. This continues the long-standing collaboration between Real Madrid and adidas, which began way back in 1980 and has spanned over 35 years, albeit with some interruptions. According to Spanish media, the renewed contract is expected to bring the club record sponsorship revenues of at least €120 million per season.

Re-elected Real Madrid president Florentino Pérez emphasized the significance of the deal. “The agreement signed today is the most important in the history of football. The strategic partnership between Real Madrid and adidas has helped us experience one of the most wonderful periods in our history over these three decades. It has also served to continue nurturing that universal feeling called 'Madridismo',” the club chief stated.

adidas CEO Bjørn Gulden also commented on the new contract. “This is one of the longest and most successful partnerships in sports. Real Madrid is a very special club with an incredible history. I am incredibly proud that the three stripes continue to be part of this exceptionally successful story. We look forward to creating the best products for the team, helping them perform at the highest level, and offering fans worldwide attractive lifestyle products that allow them to show their passion and support for the club both in the stadiums and on the streets,” he said.