Real Madrid Once Again the World's Most Valuable and Strongest Football Brand

For the third consecutive year, Real Madrid has been named the world's most valuable football brand, and for the fifth year running, the strongest, according to the latest report from consultancy firm Brand Finance. The report, titled "Football 50-2026," values the Spanish giant's brand at 2.4 billion euros, assigning it a brand strength rating of 95.8 out of 100 points.

The club's brand value has surged by 25%, setting a new record of 2.4 billion euros. In its analysis, Brand Finance highlights that Real Madrid has become "the first football club to exceed 2 billion euros in brand value in the 20-year history of this ranking." This achievement follows new record revenues of 1.221 billion euros for the 2025/26 fiscal year, marking the third consecutive year the club has broken global revenue records in football.

The "Bernabéu Effect"
The consultancy firm also notes that "Real Madrid has strengthened its commercial position thanks to the completion of the Santiago Bernabéu Stadium's renovation." The 2025/26 season is the first full year the revamped stadium will operate near full capacity, leading to a significant increase in revenue from matchdays, catering, museum visits, and tourism.

The Strongest Football Brand
Brand Finance determines brand strength through indicators that assess marketing investments, stakeholder reputation, and commercial performance. In this category, Real Madrid maintains its leading position for the fifth consecutive year, achieving a score of 95.8 out of 100 and the highest possible rating.