Internet penetration influences business activities online

Breaking News! Nigeria's Internet penetration has reached 53%. In the past few years,  Africa’s internet penetration has drastically increased and one of the countries spearheading this change is Nigeria with over 63 million internet user.

This has influenced the rapid growth of internet-based economic activities in Nigeria as all kinds of business ideas, connections and opportunities have become more developed online. The Internet has helped to improve a lot of businesses by increasing market and sales through amplified competence in information management.

Online marketing is now booming with opportunities for more and more business seek to increase their online presence and boost sales of products/services. This landscape is further expanding as inexpensive mobile phones and mobile broadband connections are driving Internet access and usage where fixed internet prior limited consumers seeking internet based solutions and services.

Additionally, there has been a rapid growth and influence of social networks across the digital world as well as a major change in the brand perspectives in social media. Nigerian business owners and others alike are recognizing the need to embrace digital marketing platforms which have transformed markets across the world in order to better access their customers.

This revolution in the growth of e-commerce and digital marketing in Nigeria is fast becoming widespread that the failure to understand and leverage digital marketing platforms can leave you and your business far behind. It is to this end that the understanding of the principles of digital marketing becomes very crucial.

At RDMAcademy, we understand the potentials of digital marketing in such a fast paced world and specialize in teaching the key strategies of digital marketing including Mobile, SEO, Social Media Marketing, Analytics, Strategy, and Planning.  We offer digital marketing training that ensures you dominate the digital world and leverage all platforms to advance your interests.

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