Is this hashtag a legitimate charitable exercise or an Internet craze?

12:46 - 13 October 2015

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The #NoBraDay is a thoughtful concept no doubt but Breast Cancer is not a frivolous issue. In this vein, be respectful if you are going to use the hashtag.

In conjunction with Breast Cancer Awareness Month, today is a National No Bra Day.

You may have seen people talking about it on Twitter. But what is it? Is it truly a legitimate charitable exercise or an internet craze?

What is #NoBraDay

#NoBraDay is a ‘holiday’ that encourages women to go braless on October 13th in order to raise awareness for breast cancer.

Who is behind it?

It’s unclear exactly where #NoBraDay originated but the Lincolnshire Echo reports that it was founded by plastic surgeon Dr. Mitchell Brown back in 2011 as a way to “promote education, awareness, and access for women who may wish to consider post-mastectomy breast reconstruction,” and that “Bra” actually stands for Breast Reconstruction Awareness Day.

However, no charitable organisation is affiliated with it and it doesn’t appear to have an official presence beyond a hashtag on Twitter.

Are people participating in it?

The only people who participate in #NoBraDay are trolls and jokers who share countless nude photos, as well as numerous photos of rapper Rick Ross.

The question now is, is this hash tag a legitimate charitable exercise or an Internet craze?

I am not entirely sure of the answer to that question but one thing is sure cancer patients who have had full mastectomies would not appreciate this kind of ridicule masquerading as breast cancer awareness.

I think donating to breast cancer research does more good than telling or showing the world your braless body.

The #NoBraDay might be a thoughtful concept but Breast Cancer isn’t a frivolous issue. In this vein, be respectful if you are going to use the hashtag.