5 reasons it is important

14:34 - 26 April 2016

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Mobile marketing is marketing on or with a mobile device which provides customers with time, location sensitive, personalized information that promotes goods, services and as well as ideas.

Mobile marketing isn't the future, its NOW! And here are five ways mobile marketing is important:

1. People use their phones daily

Most people look at mobile screens more than ever, so you need to stay aware, be ready to interact with customer’s whey they want you for either service, shopping, product information or even complaints.

2. Mobile E-commerce is on the rise

Shopping has been made easy and it has transitioned across devices. E-commerce is now a mobile activity, people are turning to mobiles majorly when shopping on e-commerce websites.

Even Instagram has launched ads with 'shop now' buttons, Pinterest has finally revealed 'Buyable Pins' and Google recently announced that a 'Buy' button will soon be available for mobile shoppers.

Now it’s down to brands to capitalize on the mobile revenue stream using mobile-specific advertisings, search engine marketing and mobile-friendly web pages to get in front of shoppers.

3. Evolution OF SMS Marketing

SMS marketing is a powerful tool to get your message straight into people’s hands without clutter of email inboxes or noise of other channels.

An astounding 98% of people read SMS message within three minutes of little beep. So if you are not tapping into the power of SMS, Now it’s time for you to start so as to be ahead.

4. Mobile Marketing sells more

TV and Print marketing are fast fading. Globally, mobile web traffic surpasses that of desktop and brands realize what this means for their ad spend. Phone users now spend more times surfing internet and apps.

5. Social Media has gone mobile

Some of the most popular apps such as Facebook, Twitter, LinkedIn, Pinterest, are on iPhone and android smartphones. This means your marketing efforts should not only take the social media landscape into account.

You need to note that social media users will be accessing their accounts through mobile devices and mobile technology allows location based marketing.

In conclusion, smart devices are dispensable part of our lives even for some of us smartphones is the first thing that we check in the morning and last thing at night.

We can’t leave the house without it and mobile marketing allows, marketers to reach larger audiences in a way that is real time and personal.

Written by Olajiga Damilola

This is a feature by RDM.