Real Madrid forward Kylian Mbappé has issued a formal apology to China after comments he made regarding an internet meme sparked outrage and serious financial consequences.
The 27-year-old French superstar took to his social media accounts on Tuesday to publish a statement in French, Mandarin, and English addressing the escalating diplomatic and commercial disaster.
What happened
The controversy stems from a recently circulated video in which Mbappé discussed internet memes that routinely depict him as a dictator due to his influence within the sport.
When describing the funniest meme he had encountered, Mbappé noted that his face had been digitally altered onto the body of "some guy – I think he's a Chinese dictator."
The image in question depicted Mao Zedong, the founding leader of the People's Republic of China, a sensitive historical figure who remains revered by millions in the country despite a legacy of disastrous mid-century policies.
Kylian Mbappé referred to Chairman Mao Zedong as a dictator of China, and this morning all brands in China deleted his picture and terminated his contract 🤯 https://t.co/h8U1GTxXwp
— yui (@myyangzi) October 27, 2026
Mbappé pleads for forgiveness amid commercial collapse
The reaction from the Chinese market was instantaneous and devastating to Mbappé's personal commercial portfolio.
Within hours of the video gaining traction on the Chinese social media platform Weibo, three major brands—Eastroc Beverage, dairy giant Mengniu, and Milkground—announced the immediate termination of their sponsorship contracts with the player.
"My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world," Mbappé wrote in his public apology.
https://t.co/MQBo9NCSy5
— Kylian Mbappé (@KMbappe) October 27, 2026
"I apologize to everyone my words have upset. This was absolutely not my intention. I have deep respect for the Chinese people and their history, and I am sincerely sorry."
LALIGA desperately scrambles to save its television deal
The fallout has rapidly expanded beyond the player to threaten the entirety of Spanish football.
Chinese state television network CCTV officially suspended its broadcasts of LALIGA matches, instantly jeopardising one of the league's most lucrative and vital international television partnerships.
Desperate to salvage the relationship, LALIGA released an official statement distancing itself from its marquee player. The league apologised on behalf of its clubs, reiterating that Mbappé's comments were made in a personal capacity.
Hoy he mantenido una reunión con el embajador de China en España para abordar la situación generada por las declaraciones de Kylian Mbappé y buscar soluciones que permitan superar este episodio. Durante los últimos años, desde LALIGA hemos trabajado mano a mano con las autoridades chinas, las instituciones del fútbol, los operadores audiovisuales y las empresas del país para impulsar el crecimiento y la popularidad del fútbol español en China, pero también para contribuir al desarrollo y crecimiento del propio fútbol chino, compartiendo nuestra experiencia, conocimientos y recursos. Queremos que nuestros acuerdos de colaboración, especialmente el convenio estratégico con la Chinese Professional Football League (CFL), vigente hasta 2029, y los acuerdos con China Media Group (CMG), entre otros proyectos conjuntos, sigan siendo un éxito y contribuyan tanto a hacer cada vez más grande el fútbol chino como a acercar nuestras competiciones a millones de aficionados. Una relación construida sobre el respeto mutuo, la confianza y la cooperación que debemos preservar y seguir fortaleciendo. Nuestro compromiso es seguir trabajando juntos para que un episodio individual no perjudique los importantes avances conseguidos ni afecte a los millones de aficionados chinos que siguen nuestras competiciones. China es y seguirá siendo un socio estratégico para LALIGA.🇨🇳🇪🇸
— Javier Tebas Medrano (@Tebasjavier) October 27, 2026
The league's president Javier Tebas also issued a personal apology, emphasising that a relationship built over many years should not be destroyed by a single episode.
Tebas further promised to implement concrete awareness protocols for players and clubs to prevent similar cultural offenses in the future.
This diplomatic crisis caps off an incredibly tumultuous week for Mbappé, arriving mere hours after he finished second behind Harry Kane in the 2026 Ballon d'Or voting.