Pop culture specialist talks about Afrobeats breaking into the U.S market

Abiola 15:32 - 31 May 2016

Karen Civil

The digital marketing expert also talks about her knowledge of Afrobeats artistes like Wizkid and Davido among other things.

Digital Marketing guru and pop culture specialist Karen Civil sat down with the Factory78 crew in London recently.

Karen who is famous for working with brands and rap superstars like Lil Wayne was in the UK for a speaking engagement on May 28, 2016 and took time out to speak to the guys about her career beginnings at Hot97 radio, joining BeatsByDre as a small company and lots more.Karen also shared her tips on how Afrobeats could break into the United States market and her knowledge of Afrobeats stars like Wizkid, Davido and legend 2face Idibia.