Toyota and Mazda announce collaboration for better cars

Both Toyota Motor Corporation and Mazda Motor Corporation entered an agreement to formulate a mutually beneficial relationship aimed at the long term yesterday.

By combining the resources and know-how of both companies to complement and enhance each other’s products, the partnership aims to produce more appealing cars that meet the diverse needs and taste of the car user the world over.

A joint committee to determine how best to utilize each company’s respective strengths will now be set up. The committee’s function will be to encourage extensive and meaningful collaboration across a range of fields.

Reacting to the development, Toyota President Akio Toyoda said: “As evidenced by their SKYACTIV Technologies and KODO—Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic car making roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world—together—that the next100 years of cars will be just as fun as the first.”

In his remarks, Mazda President and CEO Masimichi Kogai said: “Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota's dedication in its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifies with the way Toyota cherishes its roots and all of the communities it is involved in. It is no wonder they are held in great esteem in return. I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.”

Toyota and Mazda collaborations in the past include the licensing of Toyota’s Hybrid technology to Mazda and the production of compact cars for Toyota at Mazda’s plant in Mexico.

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