"Ignore Asaba stars at your peril" says AMAA founder Peace Anyiam-Osigwe to cinema filmmakers

Precious 'Mamazeus' Nwogu 20:07 - 09 June 2020

Peace Anyiam-Osigwe [Instagram/@amaawards_]

Peace Anyiam-Osigwe urged cinema filmmakers to understudy the business model of Asaba filmmakers to be able to grow cinema audience.

Among industry practitioners, there exists an unspoken divide between makers of 'Asaba' movies and their cinema filmmaking counterpart.

Africa Movie Academy Awards (AMAA) founder, Peace Anyiam-Osigwe recently shared some nuggets via Twitter on how the segregation is disadvantageous to the industry.

In the thread, Osigwe advised that for cinema filmmakers to grow cinema audience, they must leverage on both old and new talents.

"Our Core audience has not been converted to cinema goers. it will take the understanding of the influence of the business model of the "Asaba" "Alaba" "upper Iweka Road " lpound road Aba" and idumota ,mix theory and practice we might finally get it right", Osigwe shared.

To create the audience across Africa that will sell your films ignore "Asaba" stars at your peril ..... We need to walk in balance , if only the Marketers had listened to @AfricaMET in 2005 when he flew all the way from New York to Upper Iweka Road get have an online catalog hmmm
— AFRICAONE (@PmoPeace) June 9, 2020

The filmmaker emphasized on balance between the factions.

To create the audience across Africa that will sell your films ignore "Asaba" stars at your peril ..... We need to walk in balance , if only the Marketers had listened to @AfricaMET in 2005 when he flew all the way from New York to Upper Iweka Road get have an online catalog hmmm
— AFRICAONE (@PmoPeace) June 9, 2020