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Ferrari's brand value has surged by over 14 percent to reach $17.7 billion, according to the latest annual Best Global Brands 2026 report released by brand consultancy Interbrand.
The iconic Italian manufacturer climbed three places in the prestigious rankings to 51st overall, establishing itself among the fastest-growing companies of the year. The report reaffirms Ferrari's status as the most valuable Italian global brand, boasting an exceptionally high brand strength score of 85 points and an impressive 73 percent influence on consumer choice.
Widely regarded as the longest-running and most authoritative valuation study of its kind worldwide, Interbrand's analysis was hailed by Ferrari as clear proof of its successful overarching strategy, which brings together the company's three core pillars: motorsport, sports cars, and lifestyle.
"These significant 2026 results and the sustained upward trend are further evidence of Ferrari's sound strategy across its three core pillars: racing, sports cars, and lifestyle. They also demonstrate the brand's ability to expand consistently and convincingly into new territories – from curated luxury categories to new sporting ventures such as ocean sailing."
Meanwhile, the Ferrari Formula 1 team enters the closing stages of the 2026 campaign with drivers Lewis Hamilton and Charles Leclerc, with the Scuderia fully focused on delivering a strong performance at this weekend's Mexico City Grand Prix.
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