Are international deals paying off for Wizkid, Davido, Tekno?

On a new episode of Facts Only With Osagie Alonge and Ayomide Tayo, the merits or otherwise demerits of Nigerian music acts snapping up international deals is brought up for discuss.

“It’s hard to give a thorough analysis of the deals when you don’t know what they are signing,” Osagie remarked on his skepticism about how the deals Nigerian artists are being signed up for by international labels.

He talks about the ‘enslavement’ the artists can easily get into if they don’t get the deal right and own their catalogues talking about master licences.

On Davido, Wizkid and the likes signing deals with major recording labels, Osagie says the artist has to clarify how he wants to penetrate those international markets, advising artists to understand the core of their business before signing those deals.

The risk of Nigerian artists losing out to their fans back home, in trying to appeal to the international market is also discussed, pointing out Fela, Sunny Ade and Majek Fashek as some of the artists that struck the balance well.

“You need to remember that your core fan base are still Nigerians and you need to appeal to them”, Osagie tells the Nigerian artists.

Watch video for more insight on the topic.