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Canada's national team's third group stage match at the World Cup against Switzerland, which ended in a 2-1 defeat, was watched by 10.1 million Canadians, TSN reports. This represents a 98% increase in viewership for the Canadian team's group stage matches compared to the 2022 World Cup in Qatar.
In Canada, the tournament is broadcast across four television channels and one streaming platform. The streaming platform alone saw a remarkable 200% surge in audience numbers.
A total of 25 million viewers in Canada have already tuned in to the group stage matches of the 2026 World Cup, accounting for 61% of the country's population. Matches in Canada are being held in Vancouver and Toronto, as reported by BTA.
The Canadian footballers have advanced to the Round of 16, where they are set to face the Republic of South Africa.
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