Erling Haaland sues Norwegian airline over likeness rights; carrier responds

Haaland, who plays for English club Manchester City, led Norway to the quarter-finals of this year's World Cup—their first appearance at the tournament since 1998.

While the exact details of the dispute have not been fully disclosed, Norwegian outlet Verdens Gang (VG) reports that the airline has taken down a social media image depicting one of its aircraft featuring Haaland's signature ponytail.

The post was accompanied by the hashtag "We've never looked more Norwegian". The airline confirmed it had received the legal claim, describing it as difficult to understand.

"Like most of Norway, we supported the national team over the summer through a few spontaneous posts inspired by social media trends," company spokesperson Catharina Solli told AFP.

She added that it was regrettable a show of support for the athletes had triggered legal action, voicing hope for a constructive dialogue going forward so they can continue backing their shared sporting heroes.

According to VG, a court hearing in Oslo is scheduled for 9 October. Haaland has achieved global superstardom and stands as one of the most prominent figures in modern Norwegian football.