Has singer’s absence been felt by the Mavins?

Her music is fantastical too. Di’Ja’s Senegalese Krio and Northern Nigerian heritage is reflective in all many of her songs. Di’Ja has been in Canada, where she studied the ropes, put work in, and got some recognition for her work. In reality, Di’Ja is not Nigerian. She is Senegalese, by virtue of her father’s nationality. But her time in Northern Nigeria, Canada and the USA have been a blessing to her craft.

This uniqueness and fusion of influences can be a curse too. The singer is still on a quest to find her one true sound, with each new music release feeling like an experimentation. The success of ‘Aww’ did help her status, but other songs have failed to fare so well.

This year, there has been no Di’ja, or where she appeared, it was too little. According to many sources, Di’Ja is married, and has a pregnancy that is being kept away from the public glare. If that is the true state of things in her life, (and nothing has happened to state otherwise), she would have to balance the demands of a home and motherhood, with her quest for musical satisfaction and achievement.

This year, the balance has not truly been achieved. Di’ja only has a single, released in January titled ‘Take kiss’, and featuring Mavin producer, Babyfresh. The single failed to fly, with new reports revealing that she has become pregnant for her husband. That has not been confirmed, but her growing absence on the screens and on the red carpets has fed the rumors.

Has Mavin Records missed her?

Di’Ja still continues to retain her fans, with the majority of people drawn to her personality belonging to the elite demographic. People with more metrosexual and Afropolitan inclinations. This is a good thing, through and through. ‘Aww’ still remains her greatest contribution to the Mavin course, although her writing skills and happy mien will be missed around the house. There’s also, the potential for her to be more than she is. That has remained untapped and exploited, and her absence from the scene is scuttling any efforts to do so. It also hasn’t helped that there has been no official statement to address the rumours and put to rest the mind of fans. There has only been weak denials from ‘her camp’.

When she eventually does return, she will find a scene almost unchanged in terms of listenership and competition. There’s not much going on in her eclectic space, which is undefined due to no one taking a hold of it, and expressing what it means to be a young, woman with an alternative creative process for making music. YBNL are on the prowl though, with their new maid with shiny guitar, Temi Ovwasa, who even had elements of ‘Aww’ treatment in her video.