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Some key terms and concepts in search advertising
Search advertising which is also called pay-per-click (PPV) is one way to advertise your products and or services directly on search engine result pages.
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On search engines, these adverts are very easy to spot because they are well separated from organic search results. In order to know more about search advertising, here are some key terms and concepts to keep in mind.
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At RDM, we are very familiar with these keywords and concepts and we implement them to give our clients the best services.
Written by Ogechukwu Okonkwo.
This is a feature by RDM.
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