Design Indaba partners with Google, showcasing African creatives through Colours of Africa project

Selected by Design Indaba’s founder Ravi Naidoo, the creatives will showcase the best of African craft, product, industrial design, fashion, film, animation, graphic, food, music, jewellery and architecture. “Africa is known for its bold, unapologetic use of colour. Each country, city and community is identifiable by its unique palette. As Africans, we can tell powerful stories through colour. This project tells a story of a continent through the universally accessible lens,” says Naidoo.

Speaking on the project, Managing Director at Google Nitin Gajria says:

“Google has always been acutely aware and in full support of the immense creative melting pot that exists on the continent. Collaborating with Design Indaba on this project allows us to bring this support to fruition. By empowering and amplifying African voices to tell the unique stories of their cultures through their work and creativity, we hope to provide much-needed exposure, cultivate a newfound curiosity, and window into the vast beauty that exists on the continent.”

The project involves creatives from almost every discipline imaginable, from architecture, illustration, painting and ceramics through to writing, engineering, the performing arts and visual communications. Their creations have been converted into images, videos, texts and illustrations. The multidisciplinary mix of 60 artists includes Algerian photographer Ramzy Bensaadi, fashion designer Bisrat Negassi from Eritrea, filmmaker Archange Kiyindou 'Yamakasi' from the Republic of Congo and visual artist Ngadi Smart from Sierra Leone.

In addition to the Colours of Africa platform, the initiative will also see the launch of over 4 000 images, videos and 20 carefully curated exhibits from Design Indaba’s extensive archive. Award-winning initiatives like Sheltersuit, Arch for Arch and Emerging Creatives will be profiled extensively for the first time online.