3 reasons you should invest in this digital marketing channel

Tope 14:36 - 12 July 2016

crying baby

Content marketing is a digital marketing tool used to attract and retain customers. When a brand consistently provides valuable content for their target audience, it bridges the gap between its products and the client needs.

This therefore translates into improved sales, increased engagement for the brand and potentially, a higher level of satisfaction for the clients.

Three major reasons you should invest in content marketing:

Higher visibility on search engines:

Your search engine optimization rankings are higher if your content is better populated and targeted strategically.

Therefore, it is safe to say that more quality pages ultimately provides more opportunities for you to rank for more search queries.

Brand Awareness/More social traffic (and followers!):

Reading a consistently effective content can be compared with the thrill of watching single girls viciously wrestle for the bride’s bouquet!

Effective content marketing, especially one targeted towards exposure, earns you more followers for- and higher traffic to- your brand on social media. The better the content, the easier it is to create a high level of awareness for your brand.

Lead Generation

Content marketing can be said to be an excellent lead generator. As a business with a goal to make profit, your content should be so valuable as to drive your potential client(s) all along his or her path down your sales funnel.