The online service comparison platform, which provides users with the most affordable options, has been around since June last year and forms part of the larger CompareGuru brand, also present in South Africa and Kenya.

While the company’s current focus remains on the South African platform, many have stated that Nigeria is to become the next hub of Africa, particularly with regards to the automotive and technological industries.

Reasons behind these statements include the country’s growing economy, extensive population of just under 200 million people, as well as the fact that local issues waiting to be solved are never in short supply.

From a technological standpoint, over 41% of the population access the Internet daily, of which 85% use the Internet to research information on upcoming products and/or services. 25% of this research is based on price.

According to Euromonitors’  “” report, e-commerce is on a rapid rise in the country backed by an increase in the use of mobile devices (51% of Internet users access the Internet using their Smartphones), the Internet and Social Media.

Furthermore, at least one in four adults choose to purchase life insurance online.

Since inception, CompareGuru.ng has grown from strength to strength, seeing peaks in traffic in the recent December/January periods in particular. The site prides itself in providing users with up-to-date local news as well as tips and advice on a variety of topics including personal finance, insurance, and more.

Over and above continued quality content generation, the brand – which began in South Africa in November 2013 – has many exciting projects in the pipeline for both the Nigeria and Kenya platforms.

These projects resonate with the current developments taking place on the CompareGuru.co.za platform. Due to launch (officially) in the next few weeks, CompareGuru.co.za is a rebrand of the original Click n Compare Website.

This, to join it’s counterparts in Nigeria and Kenya as well as to introduce The Guruwho will be playing a fundamental role in the brand moving forward.

Upcoming features to expect on CompareGuru.ng include inclusion of The Guru, throughout the site but, particularly, within the Ask The Guruforum. Here, users will be able to submit questions relating to personal finance or insurance, which will then be answered by the expert Guru.

Furthermore, users will have access to a Financial Assessment, which will provide them with information relating to salary benchmarking as well as how to improve their overall financial position. Lastly, Nigerian users can look forward to a login portal complete with personal profiles and rewards for dashboard interactions.

“We feel very lucky to be so well-positioned in Nigeria at this time when the insurance-technology hype is just getting started.” – Ryan Marx (CEO of CompareGuru)

With CompareGuru.co.za launching in the next few weeks and new features being introduced across all three platforms, the brand – located within the Compare Africa Group - has a lot on the go. Watch this space for great things to come!

This is a feature by CompareGuru.