Bournemouth Unveils New Home Kit

Premier League side AFC Bournemouth has unveiled its new home kit for the upcoming season.

“The new kit, marking the start of the Cherries’ partnership with Danish sportswear brand Hummel, features a classic design, once again showcasing the iconic broad red and black stripes across its entirety,” the club announced.

The design incorporates a subtle motif inspired by the club's original 1936 crest, paying homage to the team's heritage and roots.

The historic emblem is presented with a gold detail at the center of the back of the collar, complementing the gold elements used throughout the shirt.

“The kit also bears Hummel's unmistakable style: the brand's characteristic chevrons run along the sleeves, completing a timeless yet modern look,” Bournemouth added.