App Analytics Beta now available to developers

The beta version of Apple’s App Analytics product will be made available to all registered developers starting today.

The program lets developers provide users with access to a group of metrics regarding app usage, including what type of devices and what part of the world they are being used from.

The native app analytics feature doesn’t appear to be a substitute for a more full-fledged app metrics suite, but it’s a starting point and a good one for developers who don’t want to add additional costs to their outlay.

According to Techcrunch, the reception for the beta has been largely positive so far quoting developer Aaron Wojnowski, who developed the app Musi which streams music from YouTube and Soundlcloud, as saying that a few of the unique features of the beta are especially useful compared to third party solutions.

“Apple breaks it down so you can see the retention of your app based on the day that it was downloaded,” he wrote in an email. “For Musi specifically, 30 day retention was around 20-25%. Being able to get trustworthy retention information versus having to deduce information through a third-party was really nice to have.”