Rapper to sell new album for N50

Rapper A-Q will be selling his forthcoming album for N50.

The 13 tracker album features a handful of must-hear rappers including Eclipse, PayBac, Lord V, Teeto Ceemos among others.

A typical Nigerian album retails online at $9.99 (N1,790) on iTunes, but A-Q’s album will be sold at a giveaway price.

“I brought up the marketing plan of selling for N50 at an early morning meeting with the team.” A-Q told Pulse. “I need the press to understand this, hard copy CDs are sold at 100naira or 150 retail price, the wholesale price is about 50 to 70 naira depending on the level of the artist, so basically our CDs are being sold at 50 naira on the streets and the artiste gets about 10 naira or less.”

“These things need to improve, but I am not in a position to change that. Truth is, I would make more per CD selling my album online for 50naira than if my music were on the streets, plus there is a wider reach, easier, access and its more comfortable to purchase.

With most of the production handled by BBJN, Who also features on two of the tracks, The album opens with an intro from the legendary Nigerian DJ, Jimmy Jatt. A-Q rveals that selling it at a giveaway price will help the orientation of fans.

“However this is not the reason I brought down the price of my album, most music fans out there have never purchased a single or an album online, the purpose of the giveaway price is to let them see that it's an easy process. I am only trying to re-orientate the fans’ or (my fans) mindset that all the hard work put into the music that we put out is not for free download.

“It's a slow process but what better way to start than with a giveaway price, when we have the numbers we could play with the prices however we choose, there is no way this can back fire because the original plan was to give it out for free in the first place.’

‘Son of John 2’ will be released on Thursday, May 21, 2015.