Is The First Kiss Always The Hardest?

I happen not to get it when people often times complain they can't kiss just anybody even if it is bound on a huge bet. Kissing is a simple act of emotion so why not do it and win the cash? I also believe many of you feel the same way but when I set my eyes on this crazy video (above), it donned on me – the first kiss is [kinda] ALWAYS the very hardest!

Do you agree?