2face’s ‘Buckwyld ‘N’ Breathless’ Gulped Over N40m!

There was the gist of how his PR team didn’t pay too much attention on publicity for the event with regards to the general public and not just the music community. They had felt 2face was too popular and that Nigerians and Lagosians especially will jump on any wagon 2face was on. They were left disappointed on the said day, as the massive hall was scanty. Although it was a Monday, the day after had already been declared a public holiday but yet it did little or nothing to help the turn out.

Emerging news now is that putting the entire event together cost more than N40m, from publicity, Stage design, live band, dancers, costumes etc. We know the event was sponsored by Telecoms giant Airtel and supported by a few others. What we do not know is if Airtel covered the entire cost of the event.

Is N40m too much to launch a 2face album? I leave the answer to you guys, but I want to believe the album is indeed worth the stress.