Speaking on the awards, Head of Marketing, SevenUp Bottling Company Plc, Mr. Norden Thurston said: “The Grand Prix award for the from a credible body in the marketing communications industry in Nigeria is further affirmation of the creativity and the impact of the campaign. The campaign delighted our consumers and showcased Pepsi as a truly consumer-centric brand”

President of OAAN, Mr. Tunde Adedoyin described the 10th edition of the Poster Awards as a landmark and special edition which was aimed at appreciating creativity and organising a forum for stakeholders in the Marketing Communications industry to rub minds.

"OAAN Poster Awards is a pride of the association, committed to rewarding excellent works by our members. The Pepsi Longthroat creative was a brilliant one by , and I think Pepsi deserves to win,” Adedoyin said.

This is a feature article by Pepsi.