Nigerian-born actor John Boyega quits ambassadorial deal with British perfume brand after being cut from China advert

The actor narrates the reason behind his decision to call it quits with the brand.

Boyega is a British-Nigerian actor and producer. [Instagram/JohnBoyega]

In a series of tweets shared via his Twitter page on Tuesday, September 15, 2020, the actor expressed displeasure over the brand's decision to go ahead with a new advert without consulting him.

"I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign," he tweeted.

"Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family."

"While many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone."

"It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people Red heart."

His latest decision has sparked off a conversation already on social media.

Boyega is a British-Nigerian actor and producer.

He is best known for playing Finn in the Star Wars sequel trilogy films The Force Awakens (2015), The Last Jedi (2017), and The Rise of Skywalker (2019).

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Ghetto Kids, Tenge Tenge set for Nigeria concert

Ghetto Kids, Tenge Tenge set for Nigeria concert

Rising sensation Litovibes taps Patoranking for party-starting anthem 'My Way'

Rising sensation Litovibes taps Patoranking for party-starting anthem 'My Way'

Guinness announces partnership with BBNaija as Gold Sponsor for 9th season

Guinness announces partnership with BBNaija as Gold Sponsor for 9th season

Blaqbonez kicks off his Mr. Romantic era with new single 'Fire On Me'

Blaqbonez kicks off his Mr. Romantic era with new single 'Fire On Me'

This is what 'Those About to Die' a series about gladiators in ancient Rome is about

This is what 'Those About to Die' a series about gladiators in ancient Rome is about

D'banj unveils tracklist for upcoming album, to feature Phyno, DJ Maphorisa, Akon

D'banj unveils tracklist for upcoming album, to feature Phyno, DJ Maphorisa, Akon

10 Nollywood films you probably didn’t know are on Netflix

10 Nollywood films you probably didn’t know are on Netflix

Drama as Dubai princess divorces  'cheating' husband with Instagram post

Drama as Dubai princess divorces 'cheating' husband with Instagram post

Yul Edochie faces backlash for telling Nigerians not to protest

Yul Edochie faces backlash for telling Nigerians not to protest