In London Yoruba speaking staffs needed in luxury markets

In 2014, Nigerian tourist were termed the 5 biggest spenders in London in 2014 with a 50 percent increase in spending compared to 2013.

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In 2014, Nigerian tourist were termed the 5 biggest spenders in London in 2014 with a 50 percent increase in spending compared to 2013.

According to Property Magazine, Nigerians buy on average 4 times more than UK shoppers.

This report translates to the need for every retail store to have a Yoruba speaking staff, as it is no longer enough to have a mandarin-speaking staff.

It is not only about making specific purchases, consumers want to engage with the authentic brand experience that makes them feel more valued.

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