Brands wouldn’t be taking anything from Uber due to the company’s recent run of misfortune, but there are important things businesses can learn from the company’s unfortunate situation.

There is no point diving into all the drama going on at the world’s most valuable startup but the company has a rare opportunity right now to device a new, improved strategy that will pivot the company and put its brand ideals back in front.

Here are three things to be learnt from Uber’s woes:

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Businesses go through all kinds of change in their lifetime and it needs to be able to adjust to those changes from the top down. If not, it could spell disaster.

Do you know any other lessons entrepreneurs can learn from the Uber debacle? Share them in the comments section below. Happy hunting!