How to carry out an effective audit for your website

16:26 - 22 March 2016

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Technical elements

To carry out an effective SEO audit on your website, there are several key areas that should be looked into. These are categorized in the following areas.

1. Crawling

Checking the website’s accessibility to search engine crawlers to ensure determine how well search engine crawlers read its website content.

The website’s XML sitemap should be checked to ensure that the search engine crawlers can easily find all the site’s pages.

The website’s architecture should be reviewed to ensure fast page load time. The robots.txt file needs to be examined to ensure that it is not restricting access to important sections of your website

2. On page ranking factors. These include:

3. Off page ranking factors

These can be described as metrics that tells the search engines how popular your content or website is online. These should also be analyzed and optimized for better search engine performance.

Written by Princewill Ejirika