Amazon CEO reveals plans to open hundreds Of physical bookshops

10:03 - 03 February 2016

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Sandeep Mathrani

Since Amazon opened its physical bookstore last year, world's biggest online marketplace reveals that it is going to open more bookshops.

The retail behemoth, plans to open hundreds of brick and mortar bookstores, according to the CEO.

"Even Amazon [is] opening bricks-and-mortar bookstores, and their goal is to open, as I understand, 300 to 400 bookstores,” Sandeep Mathrani, CEO of General Growth Properties, said Tuesday during an earnings call.

That number would instantly make Amazon which has changed the nature of bookselling over the past two decades one of America's biggest biggest book stores.

In November, 20 years after it started selling books online, Amazon opened its first physical bookstore,in the company’s hometown of Seattle.

The bookstore is not like every random bookstore because it uses Amazon.com data — including customer ratings, sales totals, and Goodread's popularity — to decide which books to stock.

In addition to selling books, Amazon is also going to be putting its devices on display. Visitors will be able to try Kindles, the Echo, the Fire TV, and Fire Tablets.