)
Philadelphia 76ers star LeBron James is set to earn $15 million annually through his new sponsorship deal with Polymarket, as reported by Front Office Sports.
The prediction platform will pay James nearly four times his expected salary from the 76ers this season. According to FOS, the basketball icon is not an investor in Polymarket but will solely serve as a brand ambassador.
The agreement has sparked discussions regarding its potential impact on future NBA contracts. Some league experts suggest that such external corporate agreements could, in the future, enable players to accept lower team salaries if they secure substantial endorsement income.
"As far as I know, this doesn't violate any collective bargaining agreement rules," wrote Brett Siegel of ClutchPoints, adding that such a model could theoretically be used to reduce a team's costs against the salary cap.
Siegel later clarified that his comment referred to the increasing prevalence of endorsement deals for players, which could potentially allow them to make concessions during team negotiations.
Currently, there is no indication that James's deal with Polymarket is connected to the Philadelphia 76ers. Meanwhile, reports suggest that the NBA does not have a specific rule prohibiting players from endorsing prediction markets.
,fit(112:112)&format=webp)
,fit(112:112)&format=webp)
&format=webp)
&format=webp)
&format=webp)