Irish designer to design limited edition Diet Coke bottle

JW Anderson has been tapped to design a limited edition  Diet Coke bottle for the brand's 'Regret Nothing' campaign.

The Northern Irish designer takes inspiration from a look in his Fall/Winter 2015 collection featuring bold graphics and print for the Diet Coke bottle.

The designer who has already created two t-shirts and notebook for the launch of the limited edition bottle set to hit stores later in August will retail for $39 for a box set and $3 for a bottle.

This makes the first time the brand will be using photography on their bottles but before now Karl Lagerfeld, Patricia Field, Marc Jacobs and Jean Paul Gaultier have all contributed to designing for the brand.