British automaker to make human-like self-driving cars

According to Motorauthority, this is to make other road users comfortable and to have reduced insurance rates.

Jaguar Land Rover R&D chief, Wolfgang Epple, spoke on the British carmaker's plan for autonomous (self-driving) cars.

“Ultimately we want to be able to give drivers the choice of an engaged or autonomous drive. If drivers have confidence in the automation they will seamlessly flick from one mode to the other."

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The data for this research will be gathered from human reactions to heavy traffic, busy junctions, road works, bad weather, and other real-world driving situations.