Bell & Ross is a pretty known name in the watch world.

However, it was unknown in the car manufacturing world, until now.

READ: Toyota set to unveil an electric wooden concept car

Carbuzz reports that this aircraft-inspired concept car stole the show at the Baselworld timepiece exhibition in Switzerland.

Bruno Belamich, the creative director, says:

"Every year, in order to create new models, I need new sources of inspiration.

Following the success of our B-Rocket motorbike in 2014, I wanted to go even further and design the Bell & Ross car. The aim was to produce a car that can ‘hold its own’, even amongst automotive professionals. But above all, this real challenge was a great joy.

The AeroGT concept car was the starting point for the creation of a new pair of watches inspired by the automotive world – the"

READ: Mazda RX-Vision wins Most Beautiful Concept Car of the Year award

It is doubtful that this beautiful half aircraft, half automobile concept will make it to production.

However, computer-generated photos show a twin-turbo 4.2-liter V8 engine, and an eight-speed double-clutch transmission.

If produced, it is expected to get to 62 mph in 2.9 seconds, with a top speed of 196 mph.

The fact that this incredibly beautiful car was designed a watch company makes it, Pulse's Car Spotlight of the Week.

Check it out.