Travellers to get extra baggage allowance to carry books

11:24 - 27 July 2016

This airline just launched a marketing initiative campaign to promote reading.

The struggle to pack books when you are travelling is real, but thankfully if you flying with Germany’s Condor Airlines this summer, you can pack as many books as you want.

According to Guardian UK, A German airline Condor and Vorsicht! launched a marketing initiative campaign to promote reading: travelers on Condor are allowed one extra kilo in their hand luggage just for books.

Here’s how the campaign works: buy books from any book seller in Germany, and you will be given a sticker that says “Buch an Board!” (Book on Board). Just stick it on your suitcase and Condor will allow an extra kilo of weight for books in your hand luggage.

Alexander Skipis, Managing Director of the German Booksellers and Publishers Association, told Guardian UK about the initiative: “Each year more than seven million people travel with Condor to Asia, Africa, America and beautiful holiday destinations all over Europe. Those who want to immerse themselves in these foreign cultures also rely on reading. And your bookseller knows which books are the right fit for you and your holiday destination. It’s worth it to take an extra kilo of books in your luggage.”

Vorsicht! Buch is a marketing initiative administered by the German Publishers and Booksellers Association. It launched in 2013 with the goal of strengthening the country’s book trade and building enthusiasm for books and reading in Germany.