Company targets a 70% increase on local content sourcing

Yinka Ogunlami 11:33 - 12 February 2016

Guinness targets a 70% increase on local content sourcing

Guinness Nigeria in bid to support the FG's policy on diversification is targeting a 50% - 70% increase on local material sourcing.

Nigeria’s foremost alcoholic beverage company,

Read: FG fines Guinness $5 million over expired raw materials

This report was confirmed by the company’s cooperate communications manager, Olayinka Edmond during a contract renewal meeting with local rapper, Remilekun Safaru, popularly known as Reminisce.

Olayinka said that the company is looking inwards to source raw materials on all its brands, and that signing Reminisce reflects the company’s determination to keep its promise of supporting the local content policy.

Read: Guinness Nigeria Plc denies Agency's allegations

Reminisce is the brand ambassador for one of Guinness Nigeria’s product, .

Guinness Nigeria Plc is a subsidiary of , United Kingdom. Guinness Nigeria produces ranges of products from alcoholic beverages to nonalcoholic beverages.